Start with a campaign identifier
Use a dedicated tracking link or consistent campaign parameters so you can separate one traffic purchase from another.
Track the funnel in stages
A practical measurement path is delivered visitors → landing page action → lead → downstream conversion. The exact stages depend on your funnel.
Use marketplace tracking and your own analytics
Udimi says it provides traffic statistics and tracking for buyers. Your own analytics can add context about what visitors do after arriving on your property.
Calculate decision metrics
Cost per lead is campaign spend divided by attributed leads. If you can reliably attribute sales, compare revenue and customer acquisition cost as well. Avoid declaring a campaign successful from click delivery alone.
Compare tests consistently
Keep the destination, offer and measurement setup as stable as practical when comparing traffic sources. Changing everything at once makes the result harder to interpret.
Primary sources
Platform facts on this page were checked against Udimi’s public marketplace and help documentation on September 28, 2026.