Offer and audience
□ The offer has a clearly defined audience.
□ The seller’s niche plausibly matches that audience.
□ The offer can accept traffic from the countries you plan to buy.
Landing page
□ The page loads correctly on mobile.
□ The primary action is obvious.
□ Forms, buttons and redirects have been tested.
Measurement
□ Campaign links can be distinguished from other traffic.
□ You can measure the action after the click.
□ You know which metric will determine the next decision.
Budget
□ The test amount is money you can afford to risk.
□ You have not assumed a guaranteed lead or sales result.
Follow up
□ New subscribers receive the intended emails.
□ The first follow up arrives as expected.